Cakey Goodness

When assigned to write a blog on an advertisement I could most easily recall, I immediately thought of a commercial I had seen on one of my favorite websites, CakeWrecks.com. While I do not encounter this ad daily, I do not really watch television. Neither my roommate nor I brought a tv to college. I am aware that I still encounter probably thousands of advertisements weekly through the internet, but this one is my favorite.

The commercial starts out in a room where a dozen people are running around baking cake and sweets. The well-known song, “My Favorite Things” from the musical, “The Sound of Music.” (“Raindrops on roses and whiskers on kittens. Bright copper kettles and warm woolen mittens…” As the commercial progresses, we realize that they are building a car. The body is made out of cake, and the car is perfectly detailed, right down to the caramel “oil.” The camera follows the bakers as they each add different parts to the car, the tail lights, the side mirrors, and, finally, the company’s emblem on the front of the car.

I could not really remember the brand of the car, but I looked it up. It is Fabia, and the commercial ends with, “The new Fabia. Full of lovely stuff.”

This particular commercial is memorable to me because who else makes life size car cakes? Anyone who has tried to make any sort of cake besides the basic finds that baking is not as easy as it seems. Fondant is a pain to deal with and loves to crack or slide.

Amazed by this display of cakey goodness, I looked up the background on the commercial. Half expecting to find that it was all just a computer animated show, I was surprised to find that it was genuine. If I remember right, it took around a week to plan it, and around another week just to set it all up.

As much as I enjoyed this ad, I did not feel compelled to purchase the product, and not just because I am a broke college student. I found the ad immensely enthralling, but my interest stops there. Personally, I would not want to buy a car because it was filled with “lovely stuff.” While this was entertaining, it was not informative, and I believe that is why it is not particularly persuasive.

If you want to view the commercial, it is available on YouTube.com here.